Was the most trustworthy of all companies who bidded the project. He gave me useful info instead of doom and gloom predictions.
They forgot to fix our concrete sidewalk, but eventually came back and finished.
You didn't try to convince me my house was going to fall apart in a Noah-era flood. You simply pointed out what was wrong and how your product could fix it. Low pressure tactics with respect and knowledge made the decision for us easy.
Very friendly and considerate.